MSI · People · school

Juan Big Idea: A Journey Towards Marketing Eminence

UPV, Iloilo City- To help marketing students boost their inner self-confidence and package their self to the real business industry, Philippine Junior Marketing Association in coordination with UPV Marketing Society Incorporated conducted a forum about Personal Branding last February 22.

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The event was participated by an estimated number of 600 participants from Central Philippine University, UP Visayas, Far Eastern University (Makati and Manila), University of Santo Tomas, Batanggas State University, Adamson University and St. Louis University.

Mr. John Paolo  F. Calona, brand manager of Mega Tuna, talked about Secrets Nobody Tell You about Effective Personal Branding. He shared to the crowd the blueprints of business strategies on how to brand yourself to other people.

“You need to learn how to unlearn to learn again,” personal advice given by Calona.

Advices on how to handle haters (aka. Confused fans) were then lectured by Sir Stanley Chi, comedian, host and author of One Night Stan and Men from QC. The participants listened as the comedian gave them tips and later on asked questions about personal branding on social media.

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Stanley Chi with Juan Big Idea participants.

The last speaker, Mr. Edgar Allan Caper , Marketing Director of KFC Guam, talked about Branding Marketers for ASEAN Integration wherein he shared his life experiences to the students and gave tips on how to be globally competitive marketers. He also showed some of his past projects from Pizza Hut to KFC which were then followed by his insights on how he came up with that idea.

“He shared things both in a scientific and objective manner. It’s one of the talks I admire most. It’s not boring and I gained many things from it,”said Gino Luistro, UPV student.

Last part of the event was awarding of raffle prizes and giving of certificates and ended at exactly 4:30 in the afternoon.

*It was my first time to really attend a marketing seminar since I missed Stratmark and it was really good for a first. The speakers were good doing their job, they don’t bore me and the participants were attentive. There was no dull moment.

Aside from that, MSI gave me  the opportunity to attend Juan Big Idea and it was such a great privilege to meet new people especially those who came from Manila. 🙂 I met new people, older than me since they’re already in 2nd year to 4th year in college. It was fun talking with them, sharing experiences and teaching them how to talk Hiligaynon. Aside from that Rjay and I also helped them on tasks like distributing the food, controlling the crowd and whatnots. They also shared their experiences to us (most of them were PJMA trainees) on what drove them to join PJMA, their passion for the course and how difficult it is to meet with the other members since they’re very far from each other. But anyway, yesterday was really awesome, I cannot contain my happiness. ❤ 🙂

Here’s some of the pictures: ❤

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